Test, analyse, refine
Evaluate to iterate
In the analysis phase, the focus shifts towards evaluating and assessing the effectiveness of the design solutions that have been proposed or implemented during the design phase. Collecting, reviewing and interpreting the data collected during this phase provides meaningful insights that will inform future design iterations.
Often neglected, this phase is critical for identifying areas for refinement and optimisation. It ensures that the design solution is meeting user expectations, identifies barriers that may exclude people from using the product effectively, and aligns with project goals.
