UX/UI Analysis Services

Heuristic evaluation is an effective early detection tool, pinpointing potential usability issues before they become fully developed in the product or service. Using a heuristic evaluation as part of the design phase can help mitigate the risk of costly redesigns down the line, but it can be used at multiple stages when developing a product, such as testing a minimum viable product.

Heuristic evaluation is an objective assessment tool with the ability to gather insight from various user perspectives. More specifically, it provides an opportunity for those that aren’t part of the immediate product team to provide feedback that is specific to their interactions. Furthermore, by inviting users to complete evaluations in their own time, without oversight, you can create an environment conducive to honest, open feedback.

Heuristic evaluation is an exceptionally cost-effective assessment method. Firstly, it is a structured approach that enables you to gain quality insights from only a small sample of users. Secondly, it’s a method that can be scaled up or down with ease, depending on the resources you have available. Finally, the cost to set up a heuristic evaluation is very low; a simple online form, or even a pen and paper, can facilitate this method.