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End-to-end Journey Mapping
The use of structured tools provides a systematic approach to understanding user behaviours, enhancing user-centred design, and optimising digital products and services.
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What is end-to-end journey mapping?
End-to-end journey mapping is an approach that holistically addresses a user’s interaction with a product or service. Used individually or as part of this methodology, it integrates multiple frameworks that provide a structured approach to understanding your users and their behaviour, like the creation of user personas, a journey framework, and information architecture.
