Website design
There are a range of reasons children and young people come into foster care, but whatever the reason, what they all need is a stable and nurturing environment in which to live. Foster carers play a vital part in changing the lives of vulnerable children and young people by providing support, nurturing, guidance, and love. The Department of Communities are always looking for people to take on this important role.
The Department of Communities values family and foster carers and the fundamental role they play in the care of children. There are 2,027 foster carer households throughout WA that play an important role in supporting children, but that number is not nearly enough.
In order to increase community awareness of foster caring, the Department of Communities planned a State-wide media campaign for 2023 within Western Australia to encourage more people to consider becoming foster carers.
A visually appealing landing page designed in accordance with established branding guidelines.
An organised layout that facilitated effortless content discovery and readability.
Compliance with the government standards for the Web Content Accessibility Guidelines (WCAG).
The project began by leveraging the Department of Communities’ existing campaign branding as a foundation for the new website. New design elements were created, including illustrative assets that complemented the existing branding, and a detailed exploration of the colour palette.
Close collaboration with the Department ensured that all their copy was seamlessly integrated into the website. The focus was on presenting the content in a user-friendly manner, avoiding cognitive overload, and making it easy for visitors to consume.
Through rapid design iterations, the website was designed to convey a welcoming, fun, and friendly tone. This was achieved through the design elements, colour choices, and content presentation, creating a positive user experience. The team worked on refining the choice of photographic material and treatment, editing images to align with the overall website aesthetic and branding.
The website was built with a strong focus on UX best practices, ensuring that visitors could navigate the site easily and find the information they needed. It also met accessibility standards, making it inclusive for all users. Compatibility with all commonly used web browsers and devices was also ensured.
The project successfully launched on a very tight deadline, involving a collaborative effort to create a website that not only aligned with the Department of Communities existing campaign branding and content, but also expanded upon it. The emphasis was on user-friendliness, a welcoming tone, and adherence to design, accessibility, and compatibility standards.
